Orange22 – Eco-consciousness
The nature of our society has always been to explore the unknown, discover new and better ways and to utilize our natural resources to improve our lives. Every generation surpasses the last with ingenuity and developments that were not even imagined by our ancestors. It has always been a great learning experience and today we face another challenge. Our forests and land are beginning to dissipate from continuous use of our planet’s generous gifts and our misconception that there will always be more. A change must take place and they are doing just that in the modern furniture field.
Founded in 2000, it did not take long for Dario Antonioni, founder and director of Orange22, to recognize the need for more than just another modern design manufacturer to service the private and public sector. Many prestigious artists and designers were called upon to come up with the ultimate in creativity and to provide not one, but two plans, relative to conservation of natural resources while serving the needs of mankind.
Sleek and curved, sturdy and lightweight, the Blank Canvas Project bench could manipulate alone, but this is where part two comes into play, making the project humanistic. Each designer involved has pinpointed a distinct area of concern that merits immediate attention and donates a portion of their sales, matched by Orange22. Cancer, AIDS, the environment, education and the homeless are a few of the under funded areas affecting our world’s woes and being supported by Orange22 and its design team.
To date, Orange22 has created an initial line of Botanist furniture, known as the Botanist Blank Canvas Project. A dynamic team of designers were hand picked by Dario Antonioni, Founder and Creative Director of Orange22, to leave their artistic mark on three pieces of furniture, a bench, coffee table and end table of the Blank Canvas Series. Each designer, together with Orange22, donates a portion of the royalty to a charity or foundation of their choice.
Sleek and curved, sturdy and lightweight, the Blank Canvas Project bench could manipulate alone, but this is where part two comes into play, making the project humanistic. Each designer involved has pinpointed a distinct area of concern that merits immediate attention and donates a portion of their sales, matched by Orange22. Cancer, AIDS, the environment, education and the homeless are a few of the under funded areas affecting our world’s woes and being supported by Orange22 and its design team.
Orange22 plans on continuing creating projects for modern home furniture, using new and old materials to benefit the environment and make a difference. The overwhelmingly positive response to the Botanist Blank Canvas Project has already proven that society is acceptable to creating a better world. Currently, there are designers lined up for breathtaking designs through 2009 and 2010.